The Rural Post, a unique initiative by a group of rural management enthusiasts, aims to revive rural journalism and ignite discourses focusing on the rural population. The platform engages in incisive policy analysis and discussion of various sectors affecting the lives and livelihood of the Rural India. The initiative emerged out of COVID 19 crisis and the discussions on its impact on rural India. We envision a better tomorrow of well-informed citizens that empathize with Rural India and engage in transformational policy discourses and implementation.